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Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of the environment and learning to live and promote a healthy lifestyle.

Customers from all over the world are now more aware of the effects of their lifestyle choices on their quality of life and the health of the planet. Businesses that recognize and support the notion of environmental responsibility will thrive in this new world, particularly those that offer environmentally sound, healthy options such nutritional foods and drinks, healthy activities, green cleaning supplies, renewable sources of energy and products made with recycled materials.

As with any emergent industry, competition in these areas is fierce. As the trend grows stronger, companies of all sizes will develop strategies that speak to “green” niche markets. If you want to stand out, make a difference, and especially, integrate your brand as one that is environmentally responsible in the mind of the customer, you’ll need a carefully crafted marketing strategy.

Unfortunately many companies, often including their CEOs and Directors, don’t understand the importance of investing in a coherent, solid, knowledge-based marketing strategy that adapts to global competition. A few brochures, a good logo, and a nice-looking website are great, but they are not enough anymore.

Investing in quality green marketing will give your organization both direct and indirect benefits for years to come. This is a wonderful time of opportunity, where your business can distinguish itself from the pack with a green strategy. But failing to act can leave the door open for your competitors to take the lead and your organization may never recover the lost ground.

Partnering with an established leader and marketing ally who has knowledge and experience in international green marketing can make a significant difference in how your business is viewed. At The Goodness Company, we are committed to successfully positioning every one of our clients for a green future. It’s that important. We believe in both short-term results and long-term benefits and green marketing can enhance both.

With our help, your message will reach more potential customers in less time and requiring fewer resources. For example, we will help you achieve and promote:

  • Understanding of the health benefits of your food and drink products.
  • Material reduction or toxic-free reformulations.
  • The mental and physical benefits of your services.
  • Your use of energy more efficiently.
  • Reduction of your carbon footprint.
  • The reuse of your product or your product’s packaging.
  • And much more…

We all want to leave our children a cleaner, sustainable world don’t we? The Goodness Company wants you to not only take right action, but to be rewarded for it. Green marketing is not just a way of doing business; it’s the responsible and profitable thing to do.

This article was written by: ghmOkeeffe_wpAdmn