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How to Select the Right Images for your Hospital Website

For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? In today’s digital age, more than 88% of potential patients go online to research information about healthcare providers. When a potential patient sees your hospital or medical center website,..

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Medical Travel Marketing: Controlling Your Corporate Image

One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service and the procedural outcomes. Delivering high-quality service, pristine hygiene, ethical treatment, and most importantly, tangible health benefits are not easy. It requires training, investment and resources. However, we are..

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Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of the environment and learning to live and promote a healthy lifestyle. Customers from all over the world are now more aware of the effects of their lifestyle choices on..

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How to Make Your Website Visitors Happy

Getting potential clients to visit your website is a challenge, but it’s only the first step. The next steps are to make sure they stay connected, that they can find the information they need, and that they feel comfortable about buying your services or products. That’s why you have to do your best to please..

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The Goodness Company Announces Launch of MexicaliMedicalGuide.com and LosAlgodonesMedicalGuide.com

Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: MexicaliMedicalGuide.com and LosAlgodonesMedicalGuide.com, at the Fourth Annual Medical Tourism Congress in Mexicali, Mexico. These medical guides are designed to help American, Canadian and other English-speaking patients seeking care to..

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Dental Marketing: Make a lasting first impression with these website tips

Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why should your dental practice website be any different? In a recent survey conducted by Match.com, more than 5,000 American single adults, both male and female, were asked how they..

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The Goodness Company Launches Website For Rapid Control Systems

Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website was developed by The Goodness Company, an international marketing agency with offices in the U.S. and Latin America. The website, www.RapidControlSystems.com, provides detailed information about Rapid Control Systems’ core..

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Top 10 Tips for Increasing ROI on Your Sales Leads

Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, sales development was based on pushing the sale to impulse buyers. Successful sales tactics must reflect the needs of the buyer. As the buyers needs have changed…so must the..

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Content is Key to Healthcare Marketing Success

How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned. Quality online and editorial content about your organization, your physicians, your procedures and the quality of care is a..

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Healthcare Branding and Sales Basics

Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..

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Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” SAN JOSE, Costa Rica – The Goodness Company, a leader in medical tourism and international health care marketing with offices in the U.S. and Latin America, is proud to..

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