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For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? In today’s digital age, more than 88% of potential patients go online to research information about healthcare providers. When a potential patient sees your hospital or medical center website,..
One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service and the procedural outcomes. Delivering high-quality service, pristine hygiene, ethical treatment, and most importantly, tangible health benefits are not easy. It requires training, investment and resources. However, we are..
Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why should your dental practice website be any different? In a recent survey conducted by Match.com, more than 5,000 American single adults, both male and female, were asked how they..
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..