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Reducing Culture Shock for Medical Travelers

We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what many medical professionals forget is that medical care is only part of the total patient experience. How a patient feels during the experience is a critical factor in determining..

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The Importance of Cultural Sensitivity in Medical Tourism Marketing

Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people in one country to hop on a plane and go to another country to get the health care they need. Doctors and hospital directors know this, and they have..

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Common Mistakes in Medical Tourism Marketing

Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of study and practice. This is why doctors and surgeons sometimes don’t value fields like marketing that lay outside their areas of expertise. Today, many progressive surgeons and hospital directors..

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Elements of a Good Medical Tourism Marketing Offer

Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are familiar. When prices at home become difficult to pay, that’s when patients look for medical options abroad. If your hospital or clinic aims to attract international patients, you have..

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How to Become a Key Player in the American Medical Tourism Industry

If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process of making key decisions about whether your organization should actively seek patients from out of state and out of country. Perhaps you have already made the decision and need..

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What Are the Top Markets for American Medical Tourism?

The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in the world, not so far behind those of Mexico and Thailand, and ahead of other medical tourism heavyweights, like Singapore and India. This proves that inexpensive pricing is not..

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The Goodness Company Announces Launch of MexicaliMedicalGuide.com and LosAlgodonesMedicalGuide.com

Leading international medical tourism marketing consultant, Patrick Goodness of The Goodness Company: Global Healthcare Marketing, announced today the launch of two new Mexico-focused online medical guides: MexicaliMedicalGuide.com and LosAlgodonesMedicalGuide.com, at the Fourth Annual Medical Tourism Congress in Mexicali, Mexico. These medical guides are designed to help American, Canadian and other English-speaking patients seeking care to..

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Top Medical Tourism Procedures Announced: Growth in Demand Drives Competition

Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the most popular procedures driving medical travel in recent years are cosmetic, dental, bariatric and orthopedic procedures. What may surprise many in the medical tourism industry is the increased number..

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Content is Key to Healthcare Marketing Success

How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned. Quality online and editorial content about your organization, your physicians, your procedures and the quality of care is a..

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Healthcare Branding and Sales Basics

Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..

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Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress

Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of more than 200 delegates at the COTELCO Congress in Bogota, Colombia. This event, sponsored by COTELCO and the Progressive Transformation Program was developed to educate the hospitality industry about..

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First surgery performed at newly-opened Bahamas Medical Center

NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art Bahamas Medical Center. “It’s a very exciting time at the Bahamas Medical Center,” said Barry Rassin, President of Doctors Hospital Health System and the Bahamas Medical Center. “The successful..

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Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” SAN JOSE, Costa Rica – The Goodness Company, a leader in medical tourism and international health care marketing with offices in the U.S. and Latin America, is proud to..

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Patrick Goodness speaks at the World Medical Tourism and Global Healthcare Congress

San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012. Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers..

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The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new website to build awareness of their global medical tourism marketing services. The new website, www.MedicalTourismMarketing.com highlights the company’s work in the medical travel market with clients in Costa Rica,..

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