Marketing for Doctors, Hospitals & Dentists


The world is full of healthcare choices. Worldwide, there are more than 8 million doctors, 1.8 million dentists and 18,000 hospitals. How can your healthcare organization stand out from the crowd and build market share in a fiercely competitive market?

Success in healthcare and medical marketing is predicated on your ability to communicate your unique value proposition, to differentiate and elevate your brand over your competitors and to attract educated, motivated patient consumers.

At The Goodness Company, we understand the dynamics of successful healthcare marketing. We’ve been helping our clients craft distinctive branding and successful marketing for more than twenty years. We’re good at what we do, and it shows.

As international healthcare competition increases, patients will feel more comfortable crossing borders and boarding planes for medical care. To succeed, you need a marketing partner that understands the new global healthcare economy, and how to build and position your brand for consistent growth among domestic and international patients alike.

The Power of Positive

Every hospital and healthcare provider has a story to tell. What makes you unique? What makes you different? What do you do better than anyone else? What makes your healthcare organization the best choice for your patients? The Goodness Company will help you uncover what makes your organization different and better, embracing the positive and communicating your unique selling proposition with extraordinary energy and conviction.

In a world filled with negative, we embrace the positive in all that we do. We believe in marketing that empowers the consumer to make informed, educated choices that lead to positive healthcare partnerships with the right providers. We help our clients forge lasting relationships with patient customers – relationships built on clear, honest communications.

Experience Matters

Medical marketing isn’t brain surgery. However, a valuable healthcare marketing agency should understand critical regulatory issues, privacy concerns, evolving technologies and the language of the healthcare industry.

Our clients depend on us for advice and recommendations to achieve consistent growth and profitability. We make it our business to stay on top of trends that shape the healthcare industry: video marketing, digital marketing, content marketing, healthcare marketing, healthcare public relations, brand management, consumer healthcare, social media marketing, search engine optimization and more.

Good marketing is like successful joke telling. It’s all about timing. You need a healthcare marketing partner that has the experience to craft the right message for the right market, using the right media channel, all at the right time. Over the years, our accumulated experience has positioned The Goodness Company as leaders in successful, results-driven marketing for doctors, hospitals and dentists. We’re at the top of our game. How can we help you grow?

Healthcare Marketing

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It’s clear that Patrick Goodness understands the importance of destination branding and how to develop effective healthcare marketing.

Yolanda Perdomo A specialized agency of the United Nations

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