Hospital Marketing


Hospital Marketing

Hospital Marketing Specialists

Healthcare marketing is what we do. For more than 20 years, The Goodness Company has been helping hospitals and other healthcare organizations develop powerful brands, and successful marketing tools that attract and retain loyal, brand-conscious patients. We’ve helped scores of hospitals invest wisely in effective advertising, marketing and public relations that drives results.

We have lots of names.

Some people call us a healthcare advertising agency. Others consider us a healthcare marketing company or a hospital public relations agency. The simple truth is that we do it all. We look at the big picture, and help you plan for long-term success. While patient acquisition is important, it’s not everything. Our goal is to provide you with proven hospital marketing strategies, help you discover and open new markets and attract positive publicity for your organization. We’ll even help train your staff in the optimal ways to attract and keep valuable patients.

Marketing Tools

When most people think of “marketing”, they envision logos, brochures, advertising, websites, direct mail campaigns, posters, radio commercials, videos and more. The Goodness Company helps hospitals develop a full range of advertising and marketing materials to increase patient flow, build awareness, promote community participation and generate goodwill…all developed with an eye on the bottom line.

Hospital Marketing Consulting and Training

Your hospital won’t always have a need for a full marketing agency. That’s why we offer a full range of consulting and training services to motivate your hospital marketing staff to maximize internal resources while focusing on results. We work directly with you and your staff, and are available to your team as needed to help you build successful marketing efforts from within.

Hospital Marketing Services

  • Hospital Marketing Consulting
  • Branding & Logo Identity
  • Hospital Marketing Plans
  • Websites and Digital Marketing
  • Public Relations & Media Publicity
  • Print Brochures & Flyers
  • Referral Programs
  • Newsletters
  • Email Marketing
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Pay Per Click Advertising (PPC)
  • Video Marketing
  • Billboards & Signage
  • Direct Mail
  • Television Advertising
  • Radio advertising
  • Newspaper & Magazine Advertising


Healthcare Marketing

salud panama

Patrick Goodness is one of the most recognized names in medical tourism. I have attended Patrick’s medical tourism marketing lectures at many events around the world and have been impressed with his knowledge of medical travel and his ability to help his clients reach millions of North Americans seeking affordable healthcare options.

Luis Santamaria PanaSalud and SaludPanama

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