News & Articles

The Goodness Company Named to Wisconsin’s Top Business List for 2014

DiversityBusiness.com, the nations’ leading business-to-business diversity website, named The Goodness Company, a Wisconsin marketing and advertising agency, as one of the Top 50 Women Owned Businesses in Wisconsin.

The Goodness Company Receives 2013 Illinois Excellence in Marketing Award

The Goodness Company has been selected as the recipient of the 2013 Illinois Excellence in Marketing Award. The Goodness Company was selected after consideration and evaluation of more than 500 industry peers by the US Trade & Commerce Institute (USTCRI). Each year the USTCRI conducts business surveys and industry research to identify companies that have..

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How to Select the Right Images for your Hospital Website

For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? In today’s digital age, more than 88% of potential patients go online to research information about healthcare providers. When a potential patient sees your hospital or medical center website,..

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Reducing Culture Shock for Medical Travelers

We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what many medical professionals forget is that medical care is only part of the total patient experience. How a patient feels during the experience is a critical factor in determining..

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Medical Travel Marketing: Controlling Your Corporate Image

One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service and the procedural outcomes. Delivering high-quality service, pristine hygiene, ethical treatment, and most importantly, tangible health benefits are not easy. It requires training, investment and resources. However, we are..

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The Importance of Cultural Sensitivity in Medical Tourism Marketing

Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people in one country to hop on a plane and go to another country to get the health care they need. Doctors and hospital directors know this, and they have..

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Common Mistakes in Medical Tourism Marketing

Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of study and practice. This is why doctors and surgeons sometimes don’t value fields like marketing that lay outside their areas of expertise. Today, many progressive surgeons and hospital directors..

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Elements of a Good Medical Tourism Marketing Offer

Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are familiar. When prices at home become difficult to pay, that’s when patients look for medical options abroad. If your hospital or clinic aims to attract international patients, you have..

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How to Become a Key Player in the American Medical Tourism Industry

If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process of making key decisions about whether your organization should actively seek patients from out of state and out of country. Perhaps you have already made the decision and need..

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Green Marketing: A New Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of the environment and learning to live and promote a healthy lifestyle. Customers from all over the world are now more aware of the effects of their lifestyle choices on..

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