News & Articles

Top 10 Tips for Increasing ROI on Your Sales Leads

Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, sales development was based on pushing the sale to impulse buyers. Successful sales tactics must reflect the needs of the buyer. As the buyers needs have changed…so must the..

Read more..

Content is Key to Healthcare Marketing Success

How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned. Quality online and editorial content about your organization, your physicians, your procedures and the quality of care is a..

Read more..

Healthcare Branding and Sales Basics

Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..

Read more..

The Goodness Company Receives 2012 Best of Wisconsin Rapids Award

WISCONSIN RAPIDS – The Goodness Company has been selected for the 2012 Best of Wisconsin Rapids Award in the Advertising Agencies category by the Wisconsin Rapids Award Program. “We are pleased to be recognized as a leading marketing agency in Wisconsin Rapids, Wausau, Stevens Point and Madison,” said Patrick Goodness, CEO of The Goodness Company…

Read more..

Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress

Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of more than 200 delegates at the COTELCO Congress in Bogota, Colombia. This event, sponsored by COTELCO and the Progressive Transformation Program was developed to educate the hospitality industry about..

Read more..

First surgery performed at newly-opened Bahamas Medical Center

NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art Bahamas Medical Center. “It’s a very exciting time at the Bahamas Medical Center,” said Barry Rassin, President of Doctors Hospital Health System and the Bahamas Medical Center. “The successful..

Read more..

Newsweek Partners with The Goodness Company for Special Medical Tourism Leaders Showcase Advertising Supplement

The Goodness Company, CEO Patrick Goodness develops medical tourism article for supplement, “The Future of American Healthcare Will be Found in the Caribbean and Latin America.” SAN JOSE, Costa Rica – The Goodness Company, a leader in medical tourism and international health care marketing with offices in the U.S. and Latin America, is proud to..

Read more..

Patrick Goodness speaks at the World Medical Tourism and Global Healthcare Congress

San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012. Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers..

Read more..

The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new website to build awareness of their global medical tourism marketing services. The new website, www.MedicalTourismMarketing.com highlights the company’s work in the medical travel market with clients in Costa Rica,..

Read more..

Patrick Goodness to speak at the 5th World Medical Tourism & Global Healthcare Congress

West Palm Beach: The 5th Annual World Medical Tourism & Global Health Congress sponsored by the Medical Tourism Association will be held in Fort Lauderdale, FL. October 24-26th 2012. The Medical Tourism Association has announced the preliminary list of speakers for the event, who will share their expertise and insights about cutting edge business practices..

Read more..