Market Research & Plans

Planning for Success

A marketing plan is your roadmap to success. It charts a course for where you want to go…and how you plan to get there. For our healthcare clients, we approach your marketing efforts in the same way you would treat a patient.

Initial Examination

bullet01We review your marketing history to see what’s worked…and what hasn’t. We then help you to clarify your goals and determine the best budget to deliver optimal results.

Tell us where it hurts. We’ll make it better.


bullet02We conduct a thorough review of your strengths, weaknesses, opportunities and threats and then outline the keys to achieving success. We review your goals in light of market competition and then craft a plan that will give you the competitive edge you need to win…in the local, national or global marketplace.

Treatment Plan

bullet03As healthcare marketing specialists, our goal is to help your organization grow and reach your goals. We develop a step-by-step marketing treatment plan that addresses your unique challenges and outlines the process to achieve success.

When we’ve completed our work…your new marketing plan will fit like a glove. A surgical glove. (Sorry…we couldn’t resist)


bullet04All of the best doctors in the world can’t cure a patient who doesn’t take their medicine. The same is true for marketing. After we’ve agreed on your marketing treatment plan, we work with you to make the critical changes and to implement the elements of your customized marketing plan.

From branding to collateral materials, online marketing, video marketing, website development, social media marketing and more…The Goodness Company is your link to healthcare marketing that drives results.

Our Services

medical tourism association

Mr. Goodness was rated one of the top three best speakers in 2011. His session was absolutely packed with attendees who wanted to learn about the future of Medical Tourism Marketing.

Cristina Cardona Medical Tourism Association

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